big sell: structure and strategy of the mass media - radio and television, press, cinema, advertising
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Copy number Shelfmark Loan category 0013693X J17 Reference only
TitleThe big sell: structure and strategy of the mass media - radio and television, press, cinema, advertising
Author
Place of publicationLondon, England
PublisherLawrence and Wishart
Year of publication1961
Pagination110p
Dimensions19cm
MaterialBook
SubjectMass media; Advertising; Radio broadcasting; Television; Films
| Copy number | 0013693X |
| Shelfmark | J17 |
| Loan category | Reference only |